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Uber Freight’s new head of product on building “a culture of customer obsession”


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Over the past two and a half years, Uber Freight, the freight brokerage division of Uber Technologies (NYSE: UBER), has already proven itself capable in two key areas for young technology companies: growing revenue fast and shipping new products at a rapid clip.

Powerloop’s trailer pool, the continuous moves Uber Freight calls “bundles,” international versions of its app and a fleet management portal for small to midsize carriers — all of these features have helped Uber Freight differentiate itself from traditional freight brokerages, keep its users engaged and find new markets.

This week Uber Freight has doubled down on its commitment to building and shipping customer-oriented solutions by hiring a head of product, Raj Subbiah. Subbiah spent more than five years at Yelp leading various product teams and then serving as vice president of marketplaces. Subbiah’s teams built food delivery and restaurant reservation products for Yelp, as well as social marketing and jobs features. Prior to Yelp, Subbiah was at Microsoft, where he worked on search technology.