It reflects it harder/harsher but not broader like white does.Yeah I was talking about for lighting. Nothing is better for reflecting light than white walls.
It doesn't seem to make sense though because that shiny **** reflects radiant heat better than a white surface. But not light. You'd think that being more like a mirror it would reflect more light but it doesn't.
IOW if you want to photograph someone in an edgy style with strong shadows you use a silver reflector/umbrella/light box (rock band). If you want it soft and "friendly" you use white (infant, girl in Ugg Boots).