| The next one is really going to be tough, unless an outstanding job of "selling it" is done. By "selling it", I don't mean BS'ing people, I mean doing an excellent job of not only getting the word out, but being extremely clear about everything, including getting people to understand the importance of this shutdown, and what the plan is if enough people shutdown that we really impact things.
Many truckers don't spend much, if any, time on the internet. Many of these people shut down in April, thinking that this would be the time that the entire industry was going to unite. It didn't happen, and while good things came from it, these people aren't online to see what has been accomplished. All they seen is their truck parked, and other trucks running.
Setting a date is fine, but more importantly, the information that is going to go out talking about this shutdown needs be much better than what we had in April.
You need very descriptive flyers that let those who are not online know more than a date. They need to know what the goals are once the shutdown happens.
There needs to be a clear and concise plan in regards to how the media will be approached. You can have 1000 people out there emailing and calling the media and politicians, but unless they are all networking together and sending out the same message, it is all for nothing.
Those who are out there doing the work to promote this, and those who are serious about wanting "change" in this industry need to be prepared to see trucks running during the shutdown. When they see these trucks running, they need to avoid running to the message boards and freaking out and complaining about it. Not everyone is going to shutdown. If you start posting about how the shutdown is failing immediately after it starts, you are effectively killing any progress that was made.
Personally, I think initiating boycotts right now is a better idea that trying to accomplish a shutdown. I know some of you probably don't want to hear that, but the fact is, none of the current organizations out there are networked well enough throughout the Country to properly get the word out for a successful shutdown. At least I can't see that you are networked well enough. You need more representatives for all areas of the Country, and then you need to spend time educating these representatives on how to get the same message conveyed from each area.
I don't mean to offend anyone with this post, I am simply calling it like I see it. I said back before the April shutdown, that I didn't think it would succeed, but I felt that I needed to do all I could to try and help it be as successful as possible.
If you do indeed go forward with an August shutdown, I will once again do all I can to be supportive of it with this forum. I just don't think any of the organizations out there are ready for this. |